7 Ways to Write an Online Dating Profile
August 09, 2010, By Sally Hogshead 0 comments

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Transcript: 7 Ways to Write An Online Dating Profile
No matter how charming you are in real life, it’s easy to come across as a loser on an online dating website.
“Yo.”
“Hey baby, get it while it’s hot!”
“Let’s get it on!!!”
It’s okay. Happens to the best of us.
Here’s how to turn a single-sentence dating profile into your very own calling card of captivation.
Powered by the 7 fascination triggers: Lust, Prestige, Mystique, Trust, Vice, Power, Alarm.
Lust: Arouse the imagination with a specific sensory experience.
“Midnight, with downtempo jazz, Godiva dark chocolate, two glasses of cabernet. All that’s missing from this picture is you.”
Trust: Use familiar cues to communicate stability and loyalty.
“My perfect Sunday morning: walking my dog, eating buttermilk waffles in bed while watching ‘Breakfast at Tiffany’s.’”
Mystique: Pique curiosity with unanswered questions.
“You go first.”
Vice: Give a sneak preview of your irreverent streak.
“You and I are both smart, cool, and funny. So why are we both on an online dating site, anyway?”
Prestige: Earn respect to elevate yourself above others.
“I have an MBA and I’ve run the Boston marathon twice. But my real talent is whistling ‘Stairway to Heaven.’”
Just don’t be that guy with the cheesy 80’s status symbol, okay?
Alarm: Use deadlines to your advantage.
“My free trial is almost up. Anyone? Anyone?”
Power: Take command.
“You. Me. A bottle of wine. Tonight.”
Of course, you can customize these examples to express your own lovable tastes and quirks.
Just keep your soon-to-be special someone in mind before painting a mental image of a hot night with Guitar Hero, a Hungry Man microwave salisbury steak, and a 40 of PBR.
Oh, and by the way, online dating isn’t the only place your communication needs to captivate.
Same goes for job interviews.
And new business proposals.
And Facebook updates.
Not to mention asking for a second date!
For more tips on how to persuade and captivate, check out Sally Hogshead’s “Fascinate.”


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