Not Your Father's Dockers
January 19, 2012, By Kasie Baltes 0 comments
It’s the color of competence, the feeling of reassurance and the simple understated look that requires no after thought. A pair of khakis may be just another option in your closet, but every day hundreds of thousands of men make the same decision to go with this particular pant. The relaxed fit and polished sand color are why men make this part of their wardrobe and why it has become the unofficial American uniform.
These pleated pants made Dockers a household name, but now that a couple of decades have passed, this brand is changing your mind about khakis. More than just a pair of “nice pants,” they have become a call to action—to “wear the pants” in your family, in your life and more importantly to be sure you’re wearing them doing something you love.
There’s no doubt about it—times have changed. While khakis were once reserved for bankers on Casual Fridays, they are now as universal as a pair of blue jeans. With a whole new look, Dockers is spreading a new message—it’s not about playing it safe with your clothes anymore; you can wear what you want while maintaining a strong sense of utility and masculinity.
Enter Dockers' newest baby, the Alpha Khaki.
You may have grazed over these pants while combing through your newest "GQ" or "Esquire" but unlike the hefty price of the usual editorial picks, these Dockers won’t break the bank. For around $60 you can score a pair from Dockers' newest line that not only look good, but feel as comfortable as your favorite pair of jeans.
After one interview with Doug Conklyn, Senior Vice President of Dockers® Global Design, I understood that this brand isn’t just creating new lines to keep up, it’s creating new designs to lead the pack.
“We view not only our heritage, but the heritage of khaki as a truly sacred ground,” said Conklyn. “The design team maintains a deep respect and admiration for the cloth, the pant and the men who wear (and wore) them. We strive to combine the spirit of the past with a freshness and modernity for today; a constant evolution. Our designers are dedicated to making khaki cool.”
NEXT: The New Look
